The Situation

Challenge

• A second entrant product into an established therapeutic area

• Copromote status

• An internal company writing group requiring a strategic plan

• Multiple indications

CHC response

• Assess and develop a strategic Publication Plan to accommodate all
   indications

• Serve as the independent strategic partner while managing the goals of
   2 different pharmaceutical companies

• Offer expanded services beyond strategic planning

The Partnership

Results

• An ongoing 5⁺-year client relationship

• Scientific writing and the management of publications to augment the
   strategic planning of publications

• Serving as the “content partner” with various tactics added to primary
   responsibility of publication planning, management, and execution

Tactics

• Domestic and international publication planning

• Executive roundtable summaries

• Competitive intelligence congress briefing packets

• Domestic and international journal supplements (CE and non-CE)

• An effective publications database for use as a resource

• An effective bibliography including

   • 113 manuscripts

   • 27 abstracts

   • 21 posters